Southwest Style Magazine – Jan 2020 – Ballerina Ad

For this advertisement in Southwest Style Magazine, I worked on this concept with the owner of Creative Designs in Lighting, Walter Spitz, to have a professional ballerina coming through a huge picture frame. It was shot at CDL's design studio in the Scottsdale Airpark area and the giant frame was hung from the ceiling with aircraft cable which was later photoshopped out. The prodigy ballerina that was hired was Amber Skaggs and the large antique theatrical spotlights in the background are part of Spitz's personal collection. The tag line in the advertisement used the double entandra of 'en pointe' from the ballerina world and the slang for being on the mark.